Who we are

4Giveness is the women's, men's and kids' beachwear brand that stands out for its character, energy and sensuality.

At the base of every creation is the desire for freedom and to express one's uniqueness. It was born in 2015 from the Gams srl company in Puglia, in an area where time is marked by the rhythm of the sea and innovation is synonymous with constant experimentation and research.

4Giveness is the result of a meeting between two women, two friends united by the passion for discovery, experimentation and travel. From the Mix&Match of their characters and different experiences, the profile of a free, fascinating, modern and strong woman is born.

Through our garments we want to restore that feeling of freedom that we feel during a trip, which pushes us to discover new places, to immerse ourselves in sensations and emotions, to play with colors and contaminations.